Seattle Skyline

Welcome to The Logical Alternative.

Thanks for stopping by to learn more about our business. The Logical Alternative is a small boutique technology and marketing practice based in Seattle. The company was founded in 1992 by design, marketing, and technology gurus Melissa and Evelyn Dickinson.

We work with clients of all sizes and shapes, from the very largest (to drop some names) such as Microsoft, Getty Images, and the National Park Service, to family-owned and sole proprietors like AutoExact, Absolute Aesthetics, Toale Brothers, Legacy Protection Lawyers, and Night Vision Editing, to community organizations and non-profits like King County, Gender Diversity, National School Climate Center, and Jefferson Land Trust. We also work with other agencies who need to outsource our particular skills.

We cherish every opportunity to serve our clients and ply our crafts. The range of technology services we offer is as diverse as they are.

Evelyn heads the technology practice, which provides services including needs assessment and requirements gathering, selection, migration and implementation of business solutions—off the shelf, entirely custom, and those that are a hybrid combination. She also rocks infrastructure architecture, consolidation, cloud/hybrid migration and fully managed hosting and IT support services.

To put that another way, she gets to know you, your business, and your challenges, documents your needs, sorts out the technical details, and converts them into a detailed list, identifies and recommends the best fit using the most appropriate technologies, then makes it all happen on time and in budget. From the basics like moving your staff emails and documents over to Office365 or Google suite, to helping determine the best software to use to run an important component of your business and moving existing data over to it, to getting your servers in the cloud, making sure they run fast and that reliable backups are happening and there are zero interruptions, or hooking your website into, for example, your inventory system to display real time stock levels or designing and building a custom app from scratch. Whatever your unique challenges, she has you covered.

Logical Alternative also provides full service website and traditional print design services.

Alongside Evelyn's technical know-how, Melissa provides the conceptual and visual services that help your business stand out. She comes from a graphic design and creative writing background, but she also knows that Search Engine Optimization and marketing integration are key to your website's success, and can offer support and advice on these technologies, as well as including them in all website development projects. Under Melissa's direction, we offer creative design services such as:

  • Logo design and brand identity
  • Website design and web graphics
  • Print design
  • Trade show graphic design
  • Copywriting
  • Comprehensive Search Engine Marketing
  • Video editing

We also love working with agencies and providing technical services on your website design projects

Whatever your technology or presentation needs, we can meet them. 

In many cases, our client relationships evolve, and we become a full-service, turn-key, outsourced technology and/or marketing department. Our clients tell us this provides them the freedom focus on what they're good at. It's always an honor to be trusted and empowered to act in our clients' best interests for the long term. And when we say long term, we mean it. We've been operating in this capacity with some of our clients for over 20 years.

Melissa and Evelyn's work is informed by their sense of service, love and respect for craft, boundless creativity, along with equal parts pragmatism, optimism, and general all-around moxy. They enjoy a good challenge and frequently are called upon to solve problems that others can't.

As women and members of Seattle's diverse LGBT+ community we recognize our responsibility to help others, and we are pleased to share that over 25% of The Logical Alternative's work is provided pro-bono to non-profit and community organizations.

So what can we do for your business or organization?

  • Responsive, mobile-compatible CMS Website solutions—particularly DotNetNuke/Evoq and Wordpress
  • Executive-level IT analysis and outsourced CIO consulting
  • Website integration with your CRM and Marketing Automation solutions (such as Infusionsoft, Hubspot, Pardot, Salesforce, etc.)
  • Custom programming in many environments including LAMP, .Net, and Java
  • SEO competitive analysis and consulting, as well as integrated, comprehensive online marketing advice and strategies
  • Professional graphic design services
  • Custom integrated technical solutions to unique challenges

Our philosophy of business is simple: we listen carefully to our clients to determine their exact needs, and then design and develop comprehensive solutions that exceed expectations. We choose to grow our business organically, relying exclusively on referral business—which frees us to focus on performing to the highest levels of creativity, accuracy and customer service.

Thanks for taking the time to visit our site.



  • Thank you once again for that excellent work! The website was so wonderful and I can't believe you and your team were able to create it so quickly. Totally fabulous!

    Dr. Molly Force, Prosper Natural Health

  • Evelyn first began working for us as our IT specialist. However, since that time, we have used Evelyn and her team on a variety of projects including website construction and database development and management. Evelyn has always exceeded all expectations on every project.

    John McQueen, Anderson-McQueen

  • Evelyn has been a godsend to our company. She is both knowledgeable and creative in the ways in which she addresses business problems. She also operates with the utmost of integrity in her dealings with clients. I highly recommend her!

    Heather Ceresoli, Taylor White Consulting

  • [The logo] looks great. Simply brilliant!

    Peter Geerlofs, ReVision Marine

  • Evelyn's firm has provided exceptional service to our firm as we have grown through the years. We highly recommend her organization.

    Jim Bassil, Taylor White Consulting

Contact Us

E-mail us at the links below
or call 360-797-5483.

Evelyn Dickinson
Evelyn (Abad) Dickinson 

Systems Engineer and Senior Developer

 

Melissa Dickinson

Melissa Dickinson 

Art Director and Project Manager



  • Wow. I take off my hat. Thank you for your dedication in working around the clock to resolve the issue.

    Shoji Masuzawa, NSCC

  • Thank you for being there this morning. It means a lot to me that you would take the extra time to be there to assist our vendors with the diagnosis of our server hardware issues.

    Jay Smithweck, Autoexact.com

  • You've done a heroic amount of work this week for us. Thank you!

    Andrew L. Whitaker, Anderson-McQueen

  • Thanks again for all you do! You rock!

    Theresa Hordge, GreenwayFord.com

  • I am indebted for all your hard work and wanted to make sure you got a note of my sincere thanks!

    Bill McQueen, Legacy Protection Lawyers