Logical Alternative and Team Biographies

Company History

The Logical Alternative, founded in 1992 as a business consulting and custom application development firm, is owned and operated by Evelyn (Abad) Dickinson and Melissa Dickinson. In 1993, The Logical Alternative began providing advertising and design services as well as offering digital pre-press migration consulting to the printing industry. Key clients included Valley Graphics, Roberts Printing, Landmark Research, Quarterdeck Software, MK Ventures, SunTrust, Lincoln Property Company, Senior Living Guide and The Sales and Marketing Magic Companies.

With the widespread adoption of the CD-ROM in 1995, the company’s focus shifted to new media development and presentation technologies. In addition to producing several educational consumer CD-ROM titles, projects included an object oriented battlefield simulator that the U.S. Marines presented to the U.S. Congress, and a number of interactive kiosk solutions for the real estate industry. The Logical Alternative also developed a voter registration kiosk for the Democratic Party.

As an early adapter and formative developer of data driven Internet based technologies, in the late 90s The Logical Alternative delivered the first viable streaming video solution. We built a toolkit around these technologies for computer based training, video conferencing, video encoding, indexing, and webcasting. The toolkit was used by many large organizations in the government, travel, and financial industries including the U.S. Coast Guard, Sandals Resort, Starwood Westin Hotels and Resorts, Padgett Communications, and Gabelli Asset Management.

In 2001, The Logical Alternative completed a large-scale international project for the recruitment firm Romac International/Kforce. Our video presentation and Remote Interview System was the key focus of their 2001 Super Bowl advertisement. The project included vertical solution integration with PeopleSoft and IBM Websphere, the construction of over one hundred kiosks, and a multi-million dollar high availability data center housed in our facility. We also provided extensive design, promotional, documentation, and training services.

Early to mid-2000s, projects included the development of computer based training modules for a Columbia Presbyterian Hospital drug efficacy program, a diabetes disease management expert system for Glaxo Smith Kline, a motion capture bio-feedback based system for Golftec in conjunction with the PGA and HealthSouth, and custom intranet technology for Wellesley College’s Open Circle education outreach program.

Recent projects include development of a build-your-own Avatar viral social media project for Microsoft for the Rio 2016 Olympic games, a dealership inventory management system for the automotive industry, unique web-based presentation technology, a dynamic survey and reporting system for the National School Climate Center, a custom time tracking system for a staffing company, content-managed web sites for a number of small to medium businesses, and a complete affiliate web-based business solution for the funeral industry.



Evelyn DickinsonEvelyn (Abad) Dickinson
Evelyn began working with computers at an early age. While enrolled in the University of South Florida’s computer engineering program, she was a campus representative for Commodore Computers U.S.A.

Evelyn founded The Logical Alternative in 1992 and began her career as a consultant, network engineer and developer. Areas of expertise include the Microsoft .NET and Linux LAMP development environments, high availability secure network design, business process analysis and ERP systems.

As the former Chief Information Officer of billion-dollar retailer Lazydays RV, she also has considerable experience in professional IT project management.

Melissa Dickinson
Melissa attended the George Washington University and the Ringling College of Art and Design, from which she received a Bachelor of Fine Arts and Certificate in Graphic Design. She also studied history at the University of South Florida.

In addition to managing a client base which has included a major software company, the largest dealer group in Florida, a national multifamily housing consulting firm, and many local businesses, she also manages a team of designers and provides software-training services for The Logical Alternative.

Projects have included logos, billboards, brochures, brand identities, magazines (both editorial and advertising), package designs, trade show graphics, collateral materials, web sites, touch-screen kiosks and CD-ROM interfaces.

Melissa has received several awards for her design skills, including an Addy award in 1992. In addition to graphic design, she has also provided video editing, copy- and screenwriting services. Her published work includes non-fiction and short stories with a focus on history and its effects on pop culture.