The Logical Alternative is a women-owned and operated boutique technology and design practice based in beautiful Seattle, Washington. The company was co-founded in 1992 by wife-and-wife team Melissa, our design and marketing sorceress, and Evelyn Dickinson, resident tech goddess.  We humanize technical and design services, specializing in fulfilling your vision with thoughtful and creative solutions. 

We bring our skills and enthusiasm to work for clients of all sizes and shapes—from macro corporations (Microsoft, Getty Images, NATO, and the National Park Service) to micro—sole proprietors, startups, community, and non-profit organizations (National Coalition to End Gender-Based Violence, Gender Diversity, The GenderCool Project, National School Climate Center, National Trans Bar Association, and Jefferson Land Trust.) We are also called on to work with other agencies who need to outsource projects to folks with our particular skills.

We cherish every opportunity to serve our clients and ply our crafts. The range of technology services we offer is as diverse as they are.

Evelyn heads the technology practice, which provides services including needs assessment and requirements gathering, selection, migration and implementation of business solutions—off the shelf, entirely custom, and those that are a hybrid combination. She also rocks infrastructure architecture, consolidation, cloud/hybrid migration and fully managed hosting and IT support services.

To put that another way, she gets to know you, your business, and your challenges, documents your needs, sorts out the technical details, and converts them into a detailed list, identifies and recommends the best fit using the most appropriate technologies, then makes it all happen on time and in budget. From the basics like moving your staff emails and documents over to Office365 or Google suite, to helping determine the best software to use to run an important component of your business and moving existing data over to it, to getting your servers in the cloud, making sure they run fast and that reliable backups are happening and there are zero interruptions, or hooking your website into, for example, your inventory system to display real time stock levels or designing and building a custom app from scratch. Whatever your unique challenges, she has you covered.

Logical Alternative also provides full service website and traditional print design services.

Alongside Evelyn's technical know-how, Melissa provides the conceptual and visual services that help your business stand out. She comes from a graphic design and creative writing background, but she also knows that Search Engine Optimization and marketing integration are key to your website's success, and can offer support and advice on these technologies, as well as including them in all website development projects. Under Melissa's direction, we offer creative design services such as:

• Logo design and brand identity
• Website design and web graphics
• Print design
• Trade show graphic design
• Copywriting
• Comprehensive Search Engine Marketing
• Video editing

We also love working with agencies and providing technical services on your website design projects. 

Whatever your technology or presentation needs, we can meet them. 

In many cases, our client relationships evolve, and we become a full-service, turn-key, outsourced technology and/or marketing department. Our clients tell us this provides them the freedom to focus on what they're good at. It's always an honor to be trusted and empowered to act in our clients' best interests for the long term. And when we say long term, we mean it. We've been operating in this capacity with some of our clients for over 20 years.

Melissa and Evelyn's work is informed by their sense of service, love and respect for craft, boundless creativity, along with equal parts pragmatism, optimism, and general all-around moxy. They enjoy a good challenge and frequently are called upon to solve problems that others can't.

As women and members of Seattle's diverse LGBTQIA+ community, we recognize our responsibility to help others, and we are pleased to share that over 25% of The Logical Alternative's work is provided pro-bono to non-profit and community organizations.

So what can we do for your business or organization?

• Responsive, mobile-compatible CMS website solutions—particularly DotNetNuke/Evoq and Wordpress
• Executive-level IT analysis and outsourced CIO consulting
• Website integration with your CRM and Marketing Automation solutions (such as Infusionsoft, Hubspot, Pardot, Salesforce, etc.)
• Custom software in many environments including LAMP, .Net, and Java
• SEO competitive analysis and consulting, as well as integrated, comprehensive online marketing advice and strategies
• Professional graphic design services
• Custom integrated technical solutions to unique challenges

Our philosophy of business is simple: we listen carefully to our clients to determine their exact needs, and then design and develop comprehensive solutions that exceed expectations. We choose to grow our business organically, relying exclusively on referral business—which frees us to focus on performing to the highest levels of creativity, accuracy and customer service.

Thanks for taking the time to visit our site.